Know more about your audience than they do.
What if there is a more cost-effective way to advertise your product or service? What if you could reach your target faster through another form of advertising? That’s where market research comes in.
You need to know about your competition, your audience and how best to reach them. We conduct market and competitive research for every plan we put together, no matter how small the budget. The goal of our research is to answer questions related to your target audience so you reach your goals and objectives. We analyze market penetration, brand loyalty, consumer shopping habits, demographics, media usage, lifestyles, census data and other key measurements among your target customers, viewers, readers and listeners. What we learn supports the media recommendations that we make.
Consumers have a habit of sticking by the brands they like. We’ll measure how true this is of your target audience as well as which brand(s) they are loyal to. Are YOU their go-to for purchases? If you're not, lets figure out why.
What and when customers buy products fluctuates based on a variety of factors. Is it holiday time? Do you do a higher volume of sales on weekends? Are sales higher online than in-store? Narrowing down purchase habits will better enable us to time and target specific messaging.
What is the makeup of your customer base? Male or female? Old or young? Which ethnicities does your brand resonate with? We’ll break these aspects down and work to target your messages appropriately.
Different audiences obtain branded information from varying sources. One group may encounter your brand on Facebook. Another may find you in a magazine. Looking at your audience demographics in conjunction with their media habits, we’ll be better able to determine what spaces are best for your message.
What is your audience like? How do they live and spend their time? We will delve into the hobbies, group affiliations and worldviews of your audience to learn how best to reach them on a personal level.
To execute a successful marketing campaign, you need to know how your target audience thinks. What is important to them? What sorts of things are they interested in?
Official government statistics from the census are helpful in knowing your audience, from local population to average income level to the number of children in a household. We will combine this with our own demographic research to help your campaign.
Other stuff we're good at:
Existing Client Behavior