Good design turns
ideas into results.
No more juggling multiple vendors.
The services I provide fall into three main buckets. Each has their specifics, but all of them overlap on most projects. The focus will always be on the power of design to stand out from the crowd. It’s the strategic thinking and experience behind each project that magnifies the results.
Learn more on what I can do.
A brand is a promise. It builds emotional connections between consumers and products, services or institutions to create exponential value. Each touch point, tactic, or service that you produce is an extension of your brand. I will make sure your brand standards are carried through in all of your materials.
& Digital Media
Your website is often a brand’s first and most meaningful impression. Keep your business online and open 24/7 and be found where your audience is looking. Drive traffic to your website using various digital tactics.
Design is about solving problems. Regardless of how technology and tactics change, successful projects start with great design. Whether a new logo, website, or advertising collateral, the design is what separates your message from everyone else's. Understand the audience and determine what "success" looks like so you can highlight the best a brand has to offer.
Depending on the nature of a project, a kick-off meeting may be followed by any combination of the following: stakeholder interviews, questionnaires, market research, competitive analysis, and content strategy. A creative brief and proposal is drafted and approved.
Market research isn’t on the menu for every project. But when budget and time permit, I’ll engage my research partners, who offer a variety of research methods. The insights gained from this effort provide guidance, expedite consensus, and confirm that we’re making the right decisions.
With a clear understanding of the company’s purpose and vision, the messaging and positioning framework is developed. This internal document, refined over multiple review rounds, will serve as the strategic foundation of the brand. It will unify all messaging around a single tone and voice.
With the foundation in place, the project moves into the visual expression of the emerging brand identity. I begin by exploring and presenting multiple design solutions. Once a direction has been selected, it is refined over a series of creative review rounds, then finalized for application and launch.
Once complete, the new brand identity is codified in a style guide. This document provides guidance on the correct and consistent application of the new brand assets. The brand guides are exclusively digitally produced, allowing for updates and expansions to be made to the guide.
A new brand identity will thrive externally only if it is first adopted internally. So I work with my clients to develop both internal and external launch tactics, including the build out of new business forms, signage, and sales and marketing assets. And our partnership doesn’t end there.
Have a project in mind? Let's talk.
I welcome the opportunity to work with you or your team.