& Digital Media
Connect with customers where they're looking.
A website is often the most meaningful touchpoint of a brand. Your customers are using the internet in many different ways. There is no magical formula that works for every client. I'll research the best platforms to fit your goals, develop the strategy, produce quality content and create promotions that build your audience, spread your message, and extend your brand. Plans can include both an online and offline media to drive traffic to your website.
Web & Digital projects /
Keep your business open 24/7. For some, selling online is the entire business model, for others its might be a product or two. I work with several online payment gateways to match you with the most comfortable option, giving users a sales experience that is efficient and convenient.
Not all email is SPAM. Email is an easy way to communicate new promotions, specials and events? Because email marketing campaigns are completely trackable, you can measure the success of your marketing campaign almost instantly.
Gather all necessary information from you and outside sources to ensure that your eblasts are relevant and credible.
Create and maintain a database of eblast recipients to pull from when messages are due to go out.
Create custom graphics for each email campaign. Each message should have consistent aspects brand elements and simple calls to action.
Write compelling email marketing content to keep your audience invested and satisfied.
Reporting & Analysis
Each campaign includes monitoring to let you know how well your efforts are faring, from the number of messages opened to links clicked.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the visibility of a webpage in search engines via "natural" or unpaid search results. SEO provides the highest long-term return on investment of all online marketing methods. SEO rewards sites containing the most relevant, trustworthy information by displaying them at the top of the search results page.
Because the Web is so important, internet advertising has become an essential part of a successful advertising mix, and it is an extremely cost-effective way to reach a global or local audience. The interactive nature of online advertising provides an instant response of pre-qualified customers, driving them directly to your website. Run your text or display ads on Google, Amazon, Yahoo and Bing as well as their advertising networks. Connect with customers at the exact moment they're searching for your product or service.
Facebook provides advertisers with a wealth of consumer information, from basic factors like age and location to more in-depth characteristics, such as education level, marital status and personal interests. No matter how specific or broad the demographic, Facebook's advanced system will make sure that your advertisement reaches your target audience. Facebook's unique "like ads" also promote your page posts while helping to attract new fans to your Business Page.
Yahoo! and Bing
Since Yahoo! and Bing joined forces, they now account for roughly 30% of the search engine market and offer advertisers an alternative to Google advertising. The average age of Yahoo! and Bing users is 25-54, making them a prime target audience for a variety of companies and businesses.
When it comes to reaching a professional audience, LinkedIn is the place to be. With over 40 million U.S.-based professional members, LinkedIn provides your company with an opportunity to touch a new audience.
Video has become an integral part of our everyday life. Start engaging with one billion monthly YouTube viewers now with YouTube advertising. YouTube ads are just as effective as TV commercials when it comes to building awareness for your business. By combining keyword targeting with YouTube interests, you can reach new audiences who are ready to engage with your brand.
The social media service known primarily for photo sharing now enables brands to use the platform for advertising—increasing awareness, Web traffic and application downloads. Using Instagram, businesses are able to share photos and videos of available products via image, video and image carousel ads to generate increased sales and boost customer engagement.
9 out of 10 consumers turn to Amazon while considering an online purchase. Similarly, nearly 90% of shoppers are more likely to buy from Amazon than any other online retailer. The Amazon marketplace is the place to be for e-commerce brands. It's likely your competition is already selling on Amazon.
Have a project in mind? Let's talk.
I welcome the opportunity to work with you or your team.