Pennsylvania 529 Tuition Assistance Program
The work completed for the PA 529 College Savings Program included a branding campaign, website design, enrollment materials, posters, direct mail, coupons, advertising, digital media, email marketing. The marketing efforts improved program from being on the brink of shutting down at 70% funded to 110% funded and growing within 18 months. This work was completed as an employee of the PA Treasury Department (2009-2014).
Enrollment Guide /
Various direct mail campaigns /
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