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Rubber SOUL Brewing Co.

The craft beer space is as crowded as a bar on Saturday night. A clever logo and fun labels are familiar. The way to stand out is through immersion in brand culture. Rubber Soul Brewing Co. is a craft brewery in the heart of Hummelstown, PA, serving beer, food, and cocktails with a local, small-town vibe. We created a marketing strategy and labels with a lively feel that reflected their brand’s spirit and beer’s craft.

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Services Provided

Label Graphics
Marketing Strategy (D2C)
Graphic Design

Label Graphics /
Brand Standards /
Outdoor Advertising /
Stickers & Magnets /
Crowler Label Graphics /
Social Media Assets /
Branding Strategy

Updated Rubber Soul’s brand guidelines to ensure their messaging and tone was consistent.  We then extended the brand to their labels and marketing tactics, including billboard graphics and stickers.

Custom Label Graphics

We created custom graphics based on client direction and beer ingredients.  Each label was coordinated from creation through print production.